Cover Photo: Thearon W. Henderson/Getty Images


After a bit of a hiatus, Big Baller Brand is back with another Lonzo Ball signature shoe. Only this time, it's a lot more reasonable. 


Ball and his father, Lavar Ball, made waves when it was announced they would be starting a shoe brand and selling the first signature shoe for an obscene $495. It was all part of the plan to be a "Big Baller" as only "Big Ballers" would be willing to spend that much for the shoe.


But one year and one F rating from the Better Business Bureau later and the second attempt is much less gaudy. 

The $200 price tag fits within the current shoe market much better than the previous label. At the moment, Jordans go from anywhere between $150 and $220 and the LeBron 16 is priced at $185. 


The BBB shoe comes in a few different styles, with a couple of white and gold and off-white colors as well as the black, white-and-gold style and the colorful highlighter style. 


While it's not a total loss, it is a bit ridiculous that Lonzo's shoe dropped by $275 in one year. Even then, it's not entirely clear if anyone will want to buy a shoe from BBB. He isn't exactly the biggest draw on the Lakers right now either. They signed some guy named LeBron James over the offseason – you may have heard of him. 


But who knows? Maybe the arrival of LeBron will boost the popularity of Lonzo's brand, and combined with the cheaper price tag, it may actually sell some more shoes this time around. 


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Ian McCafferty is not a FanDuel employee. In addition to providing DFS gameplay advice, Ian McCafferty also participates in DFS contests on FanDuel using his personal account, username itmccaff. While the strategies and player selections recommended in his articles are his personal views, he may deploy different strategies and player selections when entering contests with his personal account. The views expressed in their articles are the author's alone and do not necessarily reflect the views of FanDuel.