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Buffalo Bills Land Brand New Stadium Name With Naming Rights Deal

David Kaestle
The Buffalo Bills stadium has a new name.
The Buffalo Bills stadium has a new name. / Bryan Bennett/Getty Images
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The Buffalo Bills have found a new naming rights partner for their stadium. After dropping the previous New Era Field name, the team has announced that Highmark Blue Cross Blue Shield of Western New York has been awarded the naming rights to the stadium.

The venue will now be officially known as Highmark Stadium.

With the Bills clearly as a team on the rise, this was an optimal time for a company to swoop in and throw its name on to the stadium, with a higher potential for exposure.

Regardless of what the name says on the outside, the fans on the inside will always remain the same, and Bills Mafia will be back and better than ever in 2021.


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David Kaestle is not a FanDuel employee. In addition to providing DFS gameplay advice, David also participates in DFS contests on FanDuel using his personal account, username davekaestle. While the strategies and player selections recommended in his articles are his personal views, he may deploy different strategies and player selections when entering contests with his personal account. The views expressed in their articles are the author's alone and do not necessarily reflect the views of FanDuel.

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