Detroit Lions wide receiver Kenny Golladay had been highly impressive in the first five games of the season, but these last two have been a complete disaster for his fantasy owners. While the traditional numbers aren't overwhelmingly bad, there's a trend developing that helps explains why Golladay has fallen on tough times.
During Week 1-3, the #Lions averaged 70 plays per game (5th most). Kenny Golladay ranked 13th in targets (9/game).— Pat Thorman (@Pat_Thorman) October 29, 2018
Since then, the #Lions average 56 plays per game (dead last). Kenny Golladay ranks 74th in targets (4/game).
In Weeks 1-3, Golladay was averaging 70 plays per game and looked to be a go-to guy for Mat Stafford in the Lions' offense. Since then, however, he hasn't posted more than four receptions in each of the last four games. In one game during that stretch, the team's Week 5 matchup against the Green Bay Packers, he was targeted nine times and hit for four catches for 98 yards and a touchdown.
In the Week 7 matchup against the Miami Dolphins, all the Lions' receivers were limited, as the team ran the ball 35 times in that game. Golden Tate, Marvin Jones, and Golladay were all held under 40 yards -- Tate topped out at six targets, most among Lions receivers that day.
On Sunday, however, the targets were clearly tilted in favor of Jones and Tate, who both had 10 or more. As a result, Golladay wound up with just one target. And it was Jones who ended up having the monster day with seven catches for 117 receiving yards and two touchdowns.
It also doesn't help matters that Golladay and the Lions will face some of the league's elite defensive units over the next five games. Temper your expectations on him and the rest of the Lions' wideouts, but don't be surprised if there's only one quality fantasy option each week moving forward.
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Al Walsh is not a FanDuel employee. In addition to providing DFS gameplay advice, Al Walsh also participates in DFS contests on FanDuel using his personal account, username 14AdotWalsh. While the strategies and player selections recommended in his articles are his personal views, he may deploy different strategies and player selections when entering contests with his personal account. The views expressed in their articles are the author's alone and do not necessarily reflect the views of FanDuel.