FanDuel and SportsGrid have announced the hiring of Rob Perez, or as most NBA fans know him, World Wide Wob. Perez has engrained himself in the online NBA community, especially on Twitter, where he boasts more than half a million followers.
Wob's content will appear across various FanDuel platforms as part of its partnership with SportsGrid.
Greatly appreciative and truly excited to be hiring someone special like Rob Perez to the SportsGrid family. Not only is he an incredible step up in our NBA content and we’re talking orders of magnitude step up but he is a truly great person and true to his word. Great day for all but most of all our loyal following.- Louis Maione, President, SportsGrid
The move comes only a couple months after FanDuel inked an expanded partnership with Pat McAfee, the former Colts punter, and another massive influencer in the sports media and betting space.
Bringing in Perez shows FanDuel is doubling down on a model of bringing in massive online sports personalities that can help them bridge the gap between sports media and sports betting, as the two continue to grow closer by the day.
We spend a lot of time focusing on tracking performance of all our content initiatives. We are going to continue to invest in talent and influencers because we’ve seen the impact they can drive.- Adam Kaplan, FanDuel Vice President
While the McAfee partnership has been wildly successful, FanDuel believes Perez comes along with many of the same advantages and with specific targeting to NBA fans. Perez is, after all, the unofficial president of #NBATwitter.
Perez had a number of attractions to the new deal with FanDuel, but his desire to have a professionally produced late-night NBA show was one that really stood out to him.
I have always had this vision of a late-night NBA show. Like Letterman or Fallon with a monologue and prerecorded skits. I do it on Periscope now, but it’s janky. I want to revolutionize the way it’s consumed, integrating comments from viewers with the production value of linear TV.- Rob Perez
While Perez doesn't plan to switch up his content to gambling centric, he now has the ability to work it into his segments and videos, and FanDuel's lines will be what he uses.
Sign up for FanDuel Sportsbook today and get your first bet risk free for up to $500!
David Kaestle is not a FanDuel employee. In addition to providing DFS gameplay advice, David also participates in DFS contests on FanDuel using his personal account, username davekaestle. While the strategies and player selections recommended in his articles are his personal views, he may deploy different strategies and player selections when entering contests with his personal account. The views expressed in their articles are the author's alone and do not necessarily reflect the views of FanDuel.