Cover Photo: Ethan Miller/Getty Images
The New York Jets and MGM Resorts came to an agreement of a gaming partnership, the first NFL deal that consists of more than just a casino sponsorship.
The main caveat is a game named "I Called It," where fans can answer selected questions about future events in live Jets' games. The game will be exclusively on the Jets' mobile app, which is sponsored by MGM's app, Play MGM.
"Despite the fact that the Jets' home, MetLife Stadium, is in New Jersey, where sports betting is legal and is second to revenue to Nevada, the game only provide winners with prizes and doesn't allow fans to wager," said Jets president Neil Glat.
The deal also includes in-stadium signage and sponsoring the Jets studio, where all the team's TV and digital media content are produced. Jets season-ticket holders and team rewards members will be able to win entertainment experiences and free hotel rooms in the deal.
Interesting new deal and product from MGM and the Jets https://t.co/BiRmRZDqd7— EGR North America (@eGRNorthAmerica) October 31, 2018
William Hill and Caesars recently worked out deals with the New Jersey Devils to have premium space inside their home, the Prudential Center in Newark, NJ. The two companies have ambassadors within their lounges, encouraging customers to download their mobile app as well.
The state of New Jersey reported that sportsbooks raked in $184 million in wagers made during the month of September, with more than half of it coming from mobile apps and nearly half of all the bets on NFL games.
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