Clemson's DJ Uiagalelei and Dr. Pepper Pair for Major NIL Deal
Ever since the NCAA changed its rules to allow college athletes to earn money off their name, image and likeness, NIL deals have been rolling in for some of the biggest stars in collegiate sports. And when you're the quarterback for the Clemson football team, you certainly fit that mold.
Dr. Pepper announced that it will be the first national brand to really dive into the NIL space with the signing of Clemson QB DJ Uiagalelei to appear in its "Fansville" campaign.
This is a campaign Dr. Pepper has had going on for a while now, but this will be the first season where they will be able to incorporate actual college football players in it.
Surely this will be the first of many national brands to jump into the space, so it'll be interesting to see which brands and which athletes are included in the coming months.
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David Kaestle is not a FanDuel employee. In addition to providing DFS gameplay advice, David also participates in DFS contests on FanDuel using his personal account, username davekaestle. While the strategies and player selections recommended in his articles are his personal views, he may deploy different strategies and player selections when entering contests with his personal account. The views expressed in their articles are the author's alone and do not necessarily reflect the views of FanDuel.