As we prepare for Super Bowl 55, one thing people get excited for every year outside of the actual game is the commercials. With by far the largest group of eyeballs in one place in America all year, brands across the country and world pay big bucks for a chance to be seen. A 30-second slot in this year's Super Bowl is reportedly going for $5.5 million.
However, the King of Beers, is reportedly taking a year off from the king of commercial spots. After being a Super Bowl mainstay, and holding the exclusive rights to beer advertising at the game, Budweiser has decided to pass on running a Super Bowl ad this year, and instead is donating that money to COVID vaccine efforts.
It has caused some other major brands to follow suit with both Coke and Pepsi reportedly doing the same thing.
However, just because Budweiser won't be running an ad, it doesn't mean the parent company Anheuser-Busch will be completely sitting this one out. The company reportedly has four minutes of Super Bowl ads purchased, with confirmed spots for Bud Light Lemonade Seltzer, Michelob Ultra, Michelob Ultra Organic Seltzer and an overarching cooperate ad for Anheuser-Busch itself.
The beverage giant will be able to donate to a great cause while also leveraging the power of a Super Bowl commercial for its other brands. Seems like a win for everyone.
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David Kaestle is not a FanDuel employee. In addition to providing DFS gameplay advice, David also participates in DFS contests on FanDuel using his personal account, username davekaestle. While the strategies and player selections recommended in his articles are his personal views, he may deploy different strategies and player selections when entering contests with his personal account. The views expressed in their articles are the author's alone and do not necessarily reflect the views of FanDuel.