Following major success with their initial partnership agreed to back in September of 2019, FanDuel has announced a robust expansion of its partnership with popular media personality Pat McAfee.
For FanDuel, it will now become the designated provider for the full category exclusive provider for sports betting, daily fantasy sports, casino, and horse racing for Pat McAfee Inc. The deal is a first-of-its-kind official partnership between a legal sportsbook and a sports media personality.
FanDuel will also now be a distributor of Pat McAfee content via it's owned and operated platforms. In addition, FanDuel will be offering various odds boosts and unique promotions on FanDuel Sportsbook created by McAfee himself.
McAfee and FanDuel took to Twitter to announce the partnership in a heartfelt video.
Pat McAfee is a star in the sports media world. Our ability to evolve how we work together from a very successful affiliate relationship into a full-blown media partnership is something ground-breaking and incredibly exciting for McAfee fans and sports fans nationwide.- Matt King, CEO FanDuel Group
Included in the new multi-year expanded partnership, FanDuel will become a fully ingrained part of Pat McAfee Inc. across daily shows, social media content and podcasts. FanDuel will distribute the wildly popular Pat McAfee show on SportsGrid (another recent FanDuel partnership) nightly at 10 pm ET. The show will also air on TVG, FanDuel's national horse racing television network.
Pat has delivered incredible results and proves to be a key asset as we continue to elevate our media strategy. With the energy that Pat and his team bring, combined with his positive and uplifting approach to entertainment, I can’t think of anyone better to be the face of our brand and content network.”- Adam Kaplan, FanDuel VP Digital Content
The two sides will also work together to build and develop additional talent as a part of Pat McAfee Inc. in an aim to create a differentiated influencer network.
FanDuel has been an amazing partner of ours for the past year, and I've loved everything I've done with them whether it was helping launch mobile sports betting here in Indiana or the Spread The Love promotions. With this expanded partnership and FanDuel’s distribution and media muscle I can’t think of a better place to reach and entertain sports fanatics. Together we will take the fan experience to new heights. I'm pumped for what the future brings.- Pat McAfee
Overall, expanding this already successful partnership will provide both sides with further reach and clout in the rapidly growing legal sports betting space. With all parties involved excited about the future of this deal, the sky is the limit in terms of what this means for both McAfee and FanDuel.
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David Kaestle is not a FanDuel employee. In addition to providing DFS gameplay advice, David also participates in DFS contests on FanDuel using his personal account, username davekaestle. While the strategies and player selections recommended in his articles are his personal views, he may deploy different strategies and player selections when entering contests with his personal account. The views expressed in their articles are the author's alone and do not necessarily reflect the views of FanDuel.