JUST IN: NBA sells its data, sponsorship and licensing rights to a third North American betting partner in @FDSportsbook. FanDuel will continue its official relationship as daily fantasy partner https://t.co/eKW2vArrwy— Darren Rovell (@darrenrovell) December 18, 2018
According to the terms of the deal, FanDuel will receive data from the league and can use the league's marks in the FanDuel app now.
Already a daily fantasy partner with FanDuel since 2014, the Association is looking to further capitalize on their popularity among FanDuel users, as NBA daily fantasy contests received more than 100 million total contest entries during the 2017-18 season.
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Mike Esposito is not a FanDuel employee. In addition to providing DFS gameplay advice, Mike Esposito also participates in DFS contests on FanDuel using his personal account, username espo6891. While the strategies and player selections recommended in his articles are his personal views, he may deploy different strategies and player selections when entering contests with his personal account. The views expressed in their articles are the author's alone and do not necessarily reflect the views of FanDuel.