Cover Photo: Lachlan Cunningham/Getty Images

Since becoming the first league out of the American Big Four to strike a deal with a major sports gambling outfit, the NBA has arguably been the biggest proponent of sports gambling in the United States.

MGM and the Canada-based Stars Group are already the league's official betting partners, but it looks like they'll have some company in the form of FanDuel Sportsbook moving forward.

The NBA officially struck a sponsorship and licensing rights deal with FanDuel, making the sportsbook its third North American betting partner.  

According to the terms of the deal, FanDuel will receive data from the league and can use the league's marks in the FanDuel app now.

Already a daily fantasy partner with FanDuel since 2014, the Association is looking to further capitalize on their popularity among FanDuel users, as NBA daily fantasy contests received more than 100 million total contest entries during the 2017-18 season.

This is surely to first of many moves for the Big Four with ​sports betting being legalized in more and more states as we head into 2019. 

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Mike Esposito is not a FanDuel employee. In addition to providing DFS gameplay advice, Mike Esposito also participates in DFS contests on FanDuel using his personal account, username espo6891. While the strategies and player selections recommended in his articles are his personal views, he may deploy different strategies and player selections when entering contests with his personal account. The views expressed in their articles are the author's alone and do not necessarily reflect the views of FanDuel.