Cleveland Browns running back Nick Chubb is one of the dominant forces at his position, and his profile continues to rise after three impressive seasons to start his career. His increasing star power has led to the launch of his own cereal line, Chubb Crunch.
And it turns out Chubb Crunch is already setting records.
Nick Chubb Cereal
Chubb partnered with PLB Sports and Entertainment on this breakfast venture, and it's the fastest-selling licensed sports food product in the company's history. Over 24,000 boxes have already been sold, which is impressive since it's been out less than a week.
What makes Chubb's sales record even sweeter is that a potion of the proceeds from his cereal sales will be donated to First Candle, an organization that focuses on eliminating Sudden Infant Death Syndrome. SIDS has hit close to home for the Browns RB, so it's great to see so many sales go to benefit this cause.
Chubb and the Browns will square off against the Kansas City Chiefs in Week 1 of the regular season.
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Isaiah De Los Santos is not a FanDuel employee. In addition to providing DFS gameplay advice, Isaiah De Los Santos also participates in DFS contests on FanDuel using his personal account, username zayyy05328. While the strategies and player selections recommended in his articles are his personal views, he may deploy different strategies and player selections when entering contests with his personal account. The views expressed in their articles are the author's alone and do not necessarily reflect the views of FanDuel.