Sam Adams Super Bowl Commercial With Kevin Garnett Provides View of 'Brighter Boston'

Sam Adams Super Bowl Commercial With Kevin Garnett Provides View of 'Brighter Boston'


Another Super Bowl is upon us, which means plenty of star-studded commercials are on the way. Sam Adams is taking its "Your Cousin from Boston" campaign to the next level. Sam Adams is running a commercial about its new brighter Boston Lager beer.

Check out the Sam Adams 2023 Super Bowl commercial below:

Sam Adams Kevin Garnett Super Bowl Commercial 2023

The commercial opens with Sam Adam's familiar stereotypical Boston guy grabbing a 12 pack of beer at a local corner store, but then that cashier introduces him to the new Brighter Boston Lager.

This causes him to go into a daydream about what a "brighter Boston" might look like. It then goes into a montage of various instances and people around Boston being overly nice and caring, two things the city of Boston isn't exactly known for.

From giving up parking spaces to free tickets to a couple of mobster types recycling, and finally, Kevin Garnett writing a book about spreading love and not trash talking.

Sam Adams Super Bowl Commercial

Sam Adams does a great job of building upon an already successful and funny campaign with their cousin from Boston character, while also incorporating some celebrities and very on-brand instances from the Boston-based beer company.

This ad should not only drw a lot of laughs, but also a lot of attention on Super Bowl Sunday.

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