FanDuel Sportsbook Rewards Club Takes the Guesswork Out of Generosity
There’s plenty you can’t anticipate in sports. On FanDuel, your rewards don’t have to be one of them.
That’s the thinking behind FanDuel Sportsbook Rewards Club, a points-based monthly program designed to recognize customer loyalty and offer more visibility in how they earn and use rewards.
"The three biggest benefits of Rewards Club are transparency, choice, and predictability," said Aman Gupta, Sportsbook Growth Senior Vice President at FanDuel. "Customers will know when rewards are coming, understand how they're earning them, and can choose the benefit that's most valuable to them."
More Transparency
FanDuel Sportsbook has long offered boosts, bonuses, and other rewards. But as those offers expanded, they became spread across different parts of the app, making it easy for customers to miss what was available.
That’s especially relevant given most customers don’t visit the app every day, meaning a reward may come and go before they have a chance to use it.
Rewards Club addresses that by bringing daily rewards, tier status, and progress into one centralized location, giving customers a clearer view of what’s available.
The program builds on the success of FanDuel Casino Rewards Club, with additional inspiration from loyalty programs across air travel, retail, and food delivery industries.
It applies the same customer-first approach from Casino to Sportsbook, tailored to how sports fans use the product.
The Sportsbook Rewards Club is structured around monthly point accumulation and tiered levels based on each customer’s existing level of play.
"Customers are going to notice that they'll always know what level they're at and how they're progressing toward the next one," said Gupta.
As customers accumulate points, they unlock additional benefits throughout the month, including Choose Your Own Rewards, milestone Challenges, and Mystery Reward Boxes.
During beta testing, more than 80% of surveyed customers said Rewards Club improved their FanDuel experience.
“We’re trying to give people more for the dollars they’re already spending with us,” said Gupta.
More Customer Control
Rewards Club isn’t just about making benefits easier to find. It’s also about giving customers more say in what they receive.
A new weekly Choose Your Reward feature—live every Monday—allows eligible customers to select the benefit that best matches how they like to play, with options such as a Deposit Match, Bet Reset Token, Bonus Bet, or Profit Boost Token.
That approach aligns with FanDuel’s Play with a Plan initiative, which encourages customers to responsibly think ahead about how they want to play, set a budget, and use player tools to personalize their experience.
This program applies a similar philosophy to rewards, giving customers greater visibility into what’s available and more choice over the rewards that work for them.
That emphasis on customer choice will continue to shape the program as it evolves:
"This is the start of the journey, not the end of the journey," said Gupta. "We designed this for customers, and we'll continue evolving the program based on what we hear from them."
Learn more about FanDuel's recent product innovations.
