How FanDuel Casino Built a Rewards Club Players Actually Want
When FanDuel Casino launched in 2022, it stood out among major U.S. casino apps for an unexpected reason: it didn't offer players a rewards program.
Rather than rushing to copy competitors, the team saw an opportunity to reimagine what a player-centric loyalty experience could look like. Now, Rewards Club has helped propel FanDuel Casino to become the #1 iGaming brand in 2025.
A Research-Driven Foundation
The development of FanDuel Casino Rewards Club began with a commitment to listening. The FanDuel team conducted customer focus groups and surveys, gathering feedback on everything from product experience to messaging. The goal was to understand genuine user preferences and build a program that truly served the customer.
“We wanted to look at what made FanDuel different and think about what we could do better than what our competitors had done,” said Andrew Gradwell, Casino Product Senior Vice President at FanDuel.
The team found that customers wanted transparency. Competitors often left players confused about their rewards, so FanDuel designed a loyalty program that is both easy to understand and personalized to the individual's game play.
“We wanted to think about how we can make every moment that you interact with our loyalty program feel special,” said Gradwell.
FanDuel Casino Rewards Club Levels Explained
FanDuel Casino Rewards Club officially launched in spring of 2025 for customers in New Jersey, Michigan, Pennsylvania, and West Virginia. The program features five levels total: four accessible to all players and one invite-only VIP level.
Players earn points for every real-money dollar they spend across FanDuel Casino's catalog—including table games, live casino, and slots. As they accumulate points, higher levels are unlocked throughout the month, with progress visible in real-time.
Each level delivers increasingly valuable rewards, including Weekly Bonus Back offers ranging from 5% to 25%, exclusive Reward Boxes, and birthday bonuses.
Over 5 million Reward Boxes have been awarded since the launch of FanDuel Casino Rewards Club.
Measuring Success
The first-year results validated FanDuel's approach. Engagement rates with promotions and generosity offerings increased. More importantly, the program delivered measurable improvements in how players felt about their rewards.
Since launching the program, customer sentiment around rewards has seen a notable lift. When asked how they feel about FanDuel Casino Rewards Club overall, 7 in 10 customers said they love or like the program.
Celebrating the Anniversary
Rewards Club celebrates its first anniversary on April 1st. To mark the occasion, FanDuel launched an ambitious initiative: 100 million bonus spins distributed to players.
This is the most generosity that FanDuel Casino has provided customers in a single month.
Throughout March, players will receive daily free Reward Boxes containing bonus spins across different games, introducing them to FanDuel Casino's full gaming catalog. This approach reflects the program's core philosophy—make every interaction feel special.
“We have some interesting engagement features coming soon as well,” said Gradwell. “We're looking at new ways of rewarding and giving perks to customers, so they continue to feel valued.”
By focusing on transparency, simplicity, and genuine value, FanDuel has created a loyalty program that drives business results while boosting player satisfaction. It's proof of what happens when you listen to customers and build with their interests at the center.
